Mr. Aditya Pethe is a visionary leader in the jewellery industry. His entrepreneurial journey reflects a deep understanding of craftsmanship paired with a bold, forward-thinking approach to technology and customer engagement. With over 25 years of in-depth experience spanning jewellery design, manufacturing, e-commerce, retail branding, and business innovation, he has consistently driven growth and transformation.

Under his leadership, the brand has embraced digital transformation, offering customers a unified shopping experience across online platforms. He envisions making jewellery accessible to every Indian household, delivering a seamless and trusted shopping experience, and aiming to build WHP as the nation’s leading e-commerce jewellery brand.

Today, WHP Jewellers holds a significant market share and continues to grow steadily, guided by Mr. Aditya Pethe’s passion for quality, innovation, and delivering “something special for everyone.” His commitment to excellence has positioned WHP as a household name in India’s jewellery landscape—trusted, loved, and admired across generations.